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Answer the questions of conjecture: What is the problem and how will your product/service/etc. solve it? Make an assertive statement that resonates with your audience.
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Let's address some of questions of definition and better qualify your conjecture. Flesh it out. Get specific.
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We are at the question of quality: why is solving this problem important? Who are the stakeholders? What happens if we don't do anything? What are the costs of solving/not solving the problem/issue?
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Now we need to address the question of policy: moving forward, what's your plan? Why are you and your solution right for the job? What can you/your product or service do specifically for the audience?
